Building an Army Word-of-Mouth Referrals with Podcast-Guesting

Leveraging Podcast Guesting for Business Growth: A Conversation with Iggy Fanlo

As the host of this podcast, I had the pleasure of engaging in a riveting conversation with Iggy Fanlo, the CEO and founder of Cloud Med Spa. Our discussion revolved around the innovative go-to-market strategy of Cloud Med Spa and the potential of podcast guesting as a tool for gaining exposure and attracting healthcare providers.

The Power of Podcast Guesting

Iggy Fanlo, a visionary in the healthcare industry, has harnessed the power of podcast guesting as a key part of Cloud Med Spa's go-to-market strategy. This approach has allowed them to connect their content and awareness to tangible business results.

Iggy shared his experience of appearing on podcasts hosted by prominent figures in the aesthetic space. This exposure led to numerous inquiries about franchising and adopting Cloud Med Spa's model, prompting them to accelerate their plans and launch the platform earlier than anticipated.

Expanding the Reach of Cloud Med Spa

Since its launch, Cloud Med Spa has expanded to multiple locations across the United States, offering a range of services and tools for healthcare providers. The conversation highlighted the fragmented nature of the med spa industry and the importance of targeting specific niche populations.

Podcast guesting has allowed Cloud Med Spa to build trust and establish themselves as experts in the field. It also provides a platform for private practice owners and healthcare providers to learn about their services.

The Importance of a Strong Call to Action

During our conversation, I emphasized the significance of having a strong call to action in podcast interviews. This directs listeners on the next steps to take after hearing the episode. Iggy effectively calls out to med spa owners, entrepreneurs, and healthcare providers, inviting them to explore the opportunities offered by Cloud Med Spa.

The Business Model of Cloud Med Spa

Iggy explained that Cloud Med Spa is primarily an Amazon-based business, with 95% of their sales coming from the platform. He compared their business model to Marriott hotels, where Marriott only owns a few hotels and leases the name and provides management services for other hotel brands. Similarly, Cloud Med Spa provides software, services, and procurement services to healthcare providers, allowing them to build their own profitable businesses under the Cloud Med Spa brand.

The Success of Amazon-Exclusive Brands

Iggy mentioned the success of brands that sell exclusively on Amazon, such as Anchor, a billion-dollar company. He emphasized that hard work and dedication are the common denominators for success, highlighting the importance of putting in the hours and effort to attract and retain healthcare providers.

The Power of Community and Word-of-Mouth Referrals

As the community grows, word-of-mouth referrals become a powerful marketing tool, leading to organic growth without spending any money on advertising. Iggy shared a success story of a provider in Chicago who achieved remarkable results in just 60 days by actively reaching out to providers and creating a strong community.

The Impact of Cloud Med Spa on Healthcare Providers

Iggy mentioned the positive impact Cloud Med Spa has had on healthcare providers' lives, allowing them to earn more money while having more control over their schedules. This is a testament to the transformative power of innovative business models and the potential of podcast guesting as a marketing tool.

In conclusion, our conversation with Iggy Fanlo provided valuable insights into the power of podcast guesting, the importance of a strong call to action, and the potential of innovative business models in the healthcare industry.

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